Today, Sony Corp unveiled 12 new models of its Walkman portable digital music player capable of displaying the lyrics of songs downloaded from online music libraries. The nine S Series models and three higher-grade A Series models with higher sound quality will hit store shelves in Japan on or after Oct 10, the company said.
Sony President Howard Stringer told a news conference that the new Walkman players will help the company to beat rivals in Sony’s ‘‘home ground’’ of Japan and pave the way for Sony to secure a greater share of the global market, currently dominated by iPod music players produced by Apple Inc of the United States.
The higher-grade A Series models come with 2.8-inch organic electroluminescent displays, while the more affordable S Series models have 2.0-inch displays. Sony said purchasers of the new Walkman players will be able to download songs from both the Mora and iTunes online digital music sites and lyrics from the ‘‘kashipita’’ site of SyncPower Corp., a new Sony ally.
The nine S Series models are expected to retail for 14,000 yen to 25,000 yen, with the three A Series models selling for 24,000 yen to 40,000 yen. So, save up for the Sony Ipod killer....kinda. Hell, if Microsoft gave Apple a run for its money, maybe Sony can, ya know??
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